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What a week at IAAPA Expo 2025!
From booth buzz to big announcements, we packed our time in Orlando with excitement, creativity, and plenty of photo-worthy moments. Enjoy our visual recap!
Starting the week off with a monstrous announcement: Sally Dark Rides, Legendary and Lotte World partner on the first major Monsterverse dark ride.
Read the article here.
The IAAPA Legends ceremony preceded the exhibition. This annual event honors iconic creators, innovators, and trailblazers in the attractions industry. It’s part storytelling, part industry history; celebrating the people whose work has shaped theme parks, rides, and immersive experiences around the world.
Congratulations to this years inductees!
It's Showtime!
Sally Dark Rides and Kings Island raise the curtain on Phantom Theater: Opening Nightmare, giving a ghostly glimpse on what's to come in 2026.
See the full release here.
The TEA held their 2025 mixer at Isle of Berk at Epic Universe, giving the industry a rare look at the brand-new How to Train Your Dragon-themed land. It was a living demonstration of how storytelling, mechanics, and design come together to craft a fully immersive environment.
Sally Dark Rides and Doha Quest reveal new plans to bring the first-ever Mini™ dark ride to the largest indoor theme park in Qatar. Elements like story and ride components were divulged wrapping up with a contract signing to seal the deal.
Discover more in the full release.
Our SDR "Happy Hour" has become a beloved tradition, offering a welcoming space to reconnect and catch up with friends and colleagues across the industry.
IAAPA Celebrates offered the ideal finale to an action-packed week. Exploring Epic Universe after hours was a once-in-a-lifetime moment we’ll be reminiscing for years.
This week was made possible by a valiant team effort. Thank you to our SDR all-stars and partners that produced a spectacular show.
