As Sally Dark Rides' Chief Creative Officer, Rich Hill oversees the development of major attractions from idea origination through opening day. Creative vision, storytelling, technical knowledge and department leadership are qualities that make Rich a valuable member of Sally’s management team. Over the years, Rich has led the design of numerous award-winning attractions that have helped define Sally Dark Rides as a leader in the next generation of themed entertainment.  

Besides overseeing ride and show development for Sally, Rich is also a professional sculptor, fine artist, illustrator, writer and movie-maker.  During his 20+ year career in themed entertainment, Rich has worked with Disney, Universal Studios, Cedar Fair, Six Flags Entertainment, Warner Bros., DC Entertainment, Ripley’s Believe It or Not! and many others.

Rich holds an Industrial Design degree from The Art Institute of Pittsburgh where he majored in Attraction Design and minored in Digital Animation. His attraction designs have received recognition from the International Association of Amusement Parks and Attractions, the Themed Entertainment Association, Theme Park Insider, USA Today and others. He is frequently asked to speak to industry groups and schools including the American Coaster Enthusiasts, The Art Institute of Jacksonville and Savannah College of Art and Design.

What does your job entail?

I create new dark ride concepts, then oversee a team of designers and dark ride artists who make my strange visions come to life!

With Sally Since:

I closed my company in Orlando and started working at Sally Corporation in March of 1999. 18 of the best years of my life!

What is your favorite project?

There have been many favorites over the years, but designing the Justice League dark ride was an amazing experience. Pitching the concept to Six Flags, Warner Bros and DC Comics is a highlight of my career. Taking the ride from blue-sky concept to opening day is something i'll never forget!

What is your favorite park?

What is your favorite Dark Ride?

What is your favorite 80's, 90's song or song in general?

If you could be any animal in the world what would it be?

What do you want to be when you grow up?

What do you work toward in your free time?

Being a better person and helping others.

Which storybook character do you relate to the most?

What is your favorite sport?

What was your favorite TV show growing up?

What is your special talent?

Designing and pitching new dark ride concepts to clients… my wife and I also make a pretty fierce hot sauce!

What's next on your bucket list?